Diwali Sales Analysis

• View Github Repo
• View Tableau Viz

Objective

To analysze what customers buy and what kind of customers buy what product during festive season.

Dataset Summary

The provided dataset contains information about customers, their demographics, product details, and purchase behavior.

Process

Exploratory data analysis was performed using Python but plotting charts at multiple cuts.

Key Insights

• Most of the buyers are female and amount purchased is also higher for females
• Age group 26-35 spend most on the platform, followed by 36-45 groupd.
• Uttar Pradesh, Maharashtra and Karnataka were top 3 selling states.
• Married women age group 26-35 yrs from UP, Maharastra and Karnataka working in IT, Healthcare and Aviation are more likely to buy products from Food, Clothing and Electronics category.